Marketing de Guerrilla, lo que debes saber…

El marketing es una guerra!, has escuchado esa frase? pues es muy cierta por eso hablaremos de unas de las mas radicales expresiones del Marketing Digital, el Marketing de Guerrillas y ejemplos destacados de como aplicarlos ademas de las mejores técnicas de marketing de guerrilla y te mostramos como puedes ganar esa guerra gracias a una estrategia de Marketing Digital efectiva.

Entendemos lo que es marketing digital como una de las mejores maneras de de promocionar tu marca o producto hoy en día, y que dentro de este gran conglomerado existe maneras picantes de realizar este tipo de marketing, como lo es el Marketing Guerrilla.

¿QUÉ ES EL MARKETING DE GUERRILLA?

El Marketing  Guerrilla  es una estrategia de marketing digital  que se concentra en técnicas no convencionales  pero a su vez útiles y de bajo costo.  

Este término “Guerrilla” se usa para intentar describir  lo poco usual y distinto de los demás  tipos  de marketing.

Así  como civiles armados usan técnicas como emboscadas, sabotajes  y elementos sorpresa entre otros este tipo de marketing intenta copiar ese estilo en las estrategias publicitarias

Uno de los aspectos más atractivos del marketing de guerrillas es que los resultados deseados pueden llegar a ser tan buenos con tan poca inversión.

Este es un hecho que resulta muy atractivo para empresas grandes y pequeñas con bajo presupuesto para sus campañas publicitarias.

Pero no solo para las empresas es buena esta técnica ya que también puede ser muy útil para el Marketing Digital  y todos sus tipos, especialmente aquellos que  se están iniciando en el.

Beneficios del Marketing de Guerrilla

Gracias a las estrategias de marketing de guerrilla digital podrás posicionar tu producto rápidamente y  con  una mínima inversión.

Causa un impacto profundo  en las personas, lo que lograra que con el tiempo los consumidores creen una conexión con tu producto.

Te permite mostrar tus habilidades creativas lo cual te diferenciara de la competencia.

Todos pueden hacer Marketing Guerrillas y Ejemplos

El marketing guerrilla no es exclusivo  para a un sector o tipo de estrategia.

Todos los que se consideran creativos pueden participar en este marketing digital, crear campaña de guerrilla y lograr acercarse un poco más a sus clientes.

Fíjense en este ejemplo tan sencillo de publicidad de Guerrilla:

Publicidad de Guerrilla Ejemplos
Publicidad de Guerrilla Ejemplos

Aunque sencillo KIT KAT impacta con estas estrategias de marketing de guerrilla

En este otro ejemplo:

Publicidad de Guerrilla Ejemplos
Publicidad de Guerrilla Ejemplos

DURACELL crea una imagen perdurable en la mente de los consumidores, invirtiendo muy poco.

En este otro ejemplo:

Publicidad de Guerrilla Ejemplos
Publicidad de Guerrilla Ejemplos

JEEP invirtió una gran cuota de creatividad en esta campaña de guerrilla,
pero seguro sus inversiones en estas campañas de publicidad  fueron mínimas. Pero esto no quiere decir que no sea efectiva.

Sin embargo queremos hablar ahora de lo que realmente nos apasiona, así que hablemos sobre los tipos de Marketing Guerrilla.

Tipos de Marketing Guerrilla

Existen tipos y técnicas las cuales son muy útiles para nuestra estrategia de marketing y sus tipos, como por ejemplo el Ambush Marketing.

Que es Ambush Marketing?

Ambush Marketing es  una estrategia del Marketing Digital  en donde  un competidor se conecta con un gran evento sin tener que pagar una cuota de patrocinio en otras palabras  aprovecha un evento importante para su nicho y  coloca publicidad para su empresa sacando el máximo provecho  de la popularidad de dicho eventos.

 Hay mucha mas información sobre Ambush Marketing en:

MARKETING GUERRILLA EN REDES SOCIALES

Intentemos replicar todo lo que hemos hablado sobre marketing de guerrilla digital como por ejemplo  la creatividad, ataque sorpresa y otras estrategias de marketing de guerrilla
más dirigidas a las redes sociales.

Ataque por Sorpresa

Consiste en usar una noticia actual y contundente para impulsar la promoción de nuestro producto de forma tan descarada como as que solo un guerrillero puede hacerlo.

Como son noticias actuales y no esperadas, estos ataques  causan tan gran impacto que pueden hacerse virales e impulsar al mismo tiempo nuestro producto no en una sino en varias redes sociales a la misma vez.

Marketing de Guerrilla Ejemplo

Como ejemplo de las tecnicas de Marketing de Guerrilla podemos mencionar el caso cuando Brad Pitt y Angelina Jolie se divorciaron y una aerolínea  escogió la siguiente publicidad:

Marketing de Guerrilla Ejemplos
Marketing de Guerrilla Ejemplos

 Esta estrategia oportuna realmente  causo un impacto en los consumidores, aprovechando una noticia viral.

La Toma de Rehenes  en Redes Sociales 

Esto consiste en que tomemos a una persona que tenga cierto impacto en las redes  y participen de nuestra estrategia de manera que aprovechemos su trayectoria para impulsar nuestra estrategia de campaña de guerrilla.

Ejemplos Marketing de Guerrilla
Ejemplos Marketing de Guerrilla

Guerrilla en Twitter 

Mediante Twitter  se pueden usar estrategias atractivas de publicidad de Guerrilla intentando enganchar  al público mediante historias que se desarrollen en tiempo real.

Una frase  sencilla  como:

“Me fui de vacaciones a MIAMI y  conocí una playa fantástica, allí vi una chica espectacular que me llevo a conocer  un lugar especial y entonces…”

Esta pequeña frase   puede ser la que comande una campaña de guerrilla
que mantenga entretenida  a una gran audiencia e impulsar nuestro Producto.

Ejemplos Marketing de Guerrilla
Ejemplos Marketing de Guerrilla

Guerrilla en Facebook

En Facebook luego de crear a las FAN PAGES te permite utilizar un vídeo como imagen de portada.

Esto permite producir un vídeo bien pensado para todo aquel que visite nuestra web, gracias a la conectividad de Facebook aquellos que no entren a Facebook pero que estén en nuestra lista de contactos podrán igualmente visualizar nuestro vídeo historia.

En Facebook también podemos probar  promover encuestas,  esparcir memes y hasta vídeos que sirvan de trampolín para promover  nuestro producto al estilo Guerrillero.

Por otro lado con Facebook Live podemos  emitir en directo algún contenido de valor y, desde luego, y a su vez lograr diferenciarnos de la competencia. Una vez más la creatividad es la que debe reinar en la estrategia de guerrilla

Ejemplos Marketing de Guerrilla
Ejemplos Marketing de Guerrilla

Guerrilla en Instagram

Si hablamos de redes sociales tenemos que incluir a Instagram  la red que está cobrando un gran auge en estos tiempos.

Algunos están utilizando la capacidad de compartir fotos para captar el interés del público mediante fotos artísticas las cuales pueden contar historias que enganchen al público.

Otros usan estrategia de guerrilla como ofertar premios al azar en algunas de sus publicaciones para mover grandes masas de personas, las cuales anhelan recibir el premio.

Así fue el caso de un conocido SEO  el cual ofertaba 100Euros diarios a algunos de sus seguidores, siempre que le dé me gusta o comente alguna de sus fotos.

Todo este Marketing Guerrilla es altamente efectivo y a su vez al compararlo con otras estrategias de Marketing digital son de muy bajo costo.

Co este blog aprendimos sobre el Marketing de Guerrilla que es una de las mas efectivas estrategias de marketing y que con la correcta aplicación podrás alcanzar el éxito tan esperado por todos!!!

Si quieres saber mas de otros tipos de marketing como:

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